PromOat has several health-beneficial properties, for example, water binding capacities, a cholesterol-lowering effect and the ability to stabilize blood sugar.

Beta-glucans are a part of the cell walls in an oat kernel. Depending on oat variety the beta-glucan location can vary in the kernel and is often higher in the bran. The bran fraction of oats can help improve your health via the beta-glucans that are soluble and natural gelling fibers.
There are scientifically proven health results for beta-glucans and they can be used for products on the market and claimed legally.

PromOat - a soluble beta-glucan and oat bran product

The health benefits of oats and oat beta-glucan have been approved by health agencies in the US, Canada, and Europe. The US Food and Drug Administration (FDA) has authorized a health claim for beta-glucan soluble fiber from specified whole oat material. The soluble fiber from these food products should be part of a diet, low in saturated fat and cholesterol, which could reduce the risk of cardiovascular disease.

The European Food Safety Authority (EFSA) has approved three health claims for oat beta-glucan, cholesterol reduction, blood glucose reduction and digestion.

Heart balance

The cholesterol-lowering benefits of oat beta-glucan have been approved by the EFSA and the European Commission, with an Article 14 health claim. The claim states “Oat beta-glucan reduces the cholesterol level in the blood, the lowering of the blood cholesterol level can reduce the risk of coronary heart disease” and is permitted on applications with a cholesterol-lowering effect from oat products. The use of these authorized health claims has provided consumers with further trust in the products.

Furthermore, Article 14 claim states that a diet consisting of 3g or more of beta-glucan per day, reduces undesirable LDL cholesterol levels. The cholesterol benefits from oat beta-glucan are due to the water-binding ability to form a gel that absorbs the bile from the small intestine and transports it through to the large intestine and later out of the body. By transporting the bile from the small intestine, the liver produces additional bile by using cholesterol from the blood.

Blood sugar balance

EFSA has also approved claim 13.1 for beta-glucan and glycemic control when recognizing the scientific proof of a decrease in blood sugar increase after a meal. EFSA says that 4g of beta-glucan per 40g of carbohydrate, close to another meal, is needed to get the effect of glycemic response. However, there are arguments that lower amounts of beta-glucan could still give a glycemic response.

Gut balance

It has also been approved by EFSA, that fiber from oat grain has shown a positive effect on the gut and digestive health through increased fecal bulk.
A significant amount of evidence demonstrates that consumption of oat products is linked to a reduction in serum LDL cholesterol, a risk factor for the development of cardiovascular disease. The cholesterol-lowering activity of oats has been associated with an increase in the viscosity of the gut contents, which enhances the excretion of bile acids and cholesterol in the feces.
The viscosity also helps to slow down the absorption of carbohydrates into the bloodstream. Other positive effects of beta-glucan viscosity are satiety as well as prebiotic impact.